Knowledge

Insights and Analysis

20 April 2021

Strong and effective branding is business-critical. However, branding aspirations are often challenged. You can spend significant time and money only to find that your branding does not...

Insights and Analysis

21 April 2020

Our fourth annual Global Intellectual Property Outlook reflects on some of the biggest developments from 2019, and provides valuable insights on upcoming changes in 2020. From key decisions ...

Insights and Analysis

31 October 2019

We are excited to bring you the latest issue of our International Products Law Review with insights and updates on all aspects of products law. In this issue, we explore the trustworthiness ...

News

06 August 2018

Brand, mission and positive social influence. The world is changing. Brand value, revenue, cost of capital and talent retention are increasingly driven by those brands that...

News

05 August 2018

Brand, mission and positive social influence. The world is changing. Brand value, revenue, cost of capital and talent retention are increasingly driven by those brands that...

News

30 July 2018

Nobody likes to think about crisis management, and more often than not, businesses aren't prepared to respond effectively when a disaster strikes. A poorly managed crisis can have a huge...

News

29 July 2018

Nobody likes to think about crisis management, and more often than not, businesses aren’t prepared to respond effectively when a disaster strikes. A poorly managed crisis can have a...

News

09 July 2018

A strong brand can be one of your most valuable assets. It's a tool to communicate, build loyalty, and drive new revenue. But effective brand management is not just about trademarks...

News

08 July 2018

A strong brand can be one of your most valuable assets. It’s a tool to communicate, build loyalty and drive new revenue. But effective brand management is not just about...