Hogan Lovells advises Azerion in its acquisition of AdPlay
Milan, 4 January 2023 – Global law firm Hogan Lovells advised the Azerion Group in its acquisition of AdPlay S.r.l., a company specialising in digital transformation, media innovation, advertising, and technology.
The aggregated consideration is a combination of cash and shares. In total, 580,470 treasury shares were transferred to the selling shareholder. The transaction was completed on 11 November 2022. AdPlay generated approximately €12 million gross revenue in 2021.
With the acquisition of AdPlay S.r.l., the Azerion Group continues its rapid growth strategy by external lines. So far this year, Azerion has acquired an estimated annualised revenue in the range of €100 million to €125 million.
Together the companies will provide advertisers with access to even larger audiences in Italy through exciting new formats and content like digital out of home and first look at highly relevant sports content. At the same time, publishing partners will benefit from the additional revenues and advertising formats Azerion will bring to them.
The Hogan Lovells team was led by partner Luca Picone with support from associates Marina Massaro, Niccolò Lavorano and trainee solicitor’s Gianluca Ceci and Federico Scio.
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