Webinar | 25 June 2019

Navigating advertising challenges in the medical device industry

On 25 June Danielle Humphrey and Rebecca Mandel are hosting a complimentary webinar that will address ways to navigate advertising challenges in the medical device industry, both offensively and defensively, with particular focus on potential U.S. Food and Drug Administration (FDA) enforcement and civil litigation.

In the United States, a variety of potential audiences, including regulators, competitors, and consumers, may scrutinize medical device advertising and other promotional activities for truthfulness. Potential challenges can be brought in multiple independent forums that apply different processes and standards, even while striving to achieve the same goal of preventing false or misleading advertising. While medical device firms often rely on the FDA to ensure a level playing field, with enforcement at a historic low, many companies are frustrated with what they view as inappropriate promotional activities being undertaken by their competitors. Some of these companies feel the need to take matters into their own hands.

Register: Navigating advertising challenges in the medical device industry