Hogan Lovells 2024 Election Impact and Congressional Outlook Report
On November 28, 2023, the United States Department of Agriculture’s (USDA’s) Agriculture Marketing Service (AMS) published a final rule entitled, Transparency in Poultry Grower Contracting and Tournaments (the Transparency Rule). The final rule version of the Transparency Rule largely carries forward the key components from the June 2022 proposed rule with some modifications, although notably, the final rule applies only to broiler chicken contracting. The final rule will take effect on February 12, 2024.
The Transparency Rule is the first to be finalized of several planned USDA rulemakings expanding requirements on integrators under the Packers and Stockyards Act (PSA).1 From the outset, the Biden Administration has prioritized a series of rulemakings intended to promote competition, reduce consolidation, and fight inflation in agricultural markets. These rulemakings largely resurrect earlier Obama-era PSA rulemaking efforts, even drawing on parts of the same historical record. In addition to the just-released Transparency Rule, USDA continues to pursue a rulemaking characterized as intended to foster “inclusive competition,” and USDA has also announced through the Unified Agenda plans to pursue a rulemaking addressing injury to competition under the PSA and a rulemaking further expanding requirements on ranking-based broiler-grower compensation systems.
AMS explains the Transparency Rule is intended to provide growers with more information about the potential costs and risks and likely outcomes associated with a particular broiler growing arrangement. AMS believes this information will enable growers to make more-informed decisions about potential revenue streams, better assess whether a particular broiler growing arrangement is an appropriate business decision, and better understand what factors may have affected outcomes at settlement. AMS references historical broiler grower complaints to justify the rulemaking, although specifics about these complaints are not provided.
The Transparency Rule creates four main requirements:
Each is described in more detail below after first addressing the updated scope of the final rule. The final rule also creates a number of new definitions and re-organizes the definitions section of the regulations. Key definitions are addressed as relevant in this memorandum, and companies should carefully review all the new definitions added to 9 C.F.R. § 201.2.
I. Scope of the Transparency Rule
The Transparency Rule applies only to contracts with broiler growers. Although the proposed rule would have applied to all poultry growing arrangements, AMS explained that because the alleged conduct it was concerned about was primarily associated with the broiler industry, the final rule would apply only to broiler production contracts. Production contracts involving turkeys or other species of poultry besides broilers are not covered. AMS also clarifies that the final rule applies only to chickens raised for slaughter, not breeder or layer flocks. In this memorandum, references to “grower” are intended to mean “broiler grower” unless otherwise indicated.
II. Live Poultry Dealer Disclosure Document Requirements
The Transparency Rule creates a new disclosure document called a “Live Poultry Dealer Disclosure Document” (referred to here as the Disclosure Document). The Disclosure Document contains various mandatory disclosures, and it must be provided when contracts are offered, renewed, revised, or replaced, or when housing specifications are changed. There are specific timing requirements for when the Disclosure Document must be provided, explained further below.
a. Contents of the Disclosure Document
The Disclosure Document must contain a cover page, followed by additional pages covering specific types of information.
Contents of the Cover Page
The Disclosure Document must include a cover page, with the following information in the following order:
AMS does not specifically explain whether additional information or language may be included in the cover page. The regulation likewise states only that, “The order, form, and content of the cover page shall be an include” the above information.
Additional Pages of Disclosures
The Transparency Rule requires additional disclosures following the cover page:
Financial Disclosures
The Disclosure Document will also have to include certain financial disclosures:
Certification by Executive
As described further below, the Transparency Rule requires broiler integrators to establish governance frameworks to oversee the accuracy of disclosure information. The Disclosure Document must contain a certification by a principal executive officer (e.g., a CEO or similar) that
The regulations do not provide a specific format for this certification.
Signature Page
The Disclosure Document must contain a broiler grower’s signature page. The signature page must include the following statement, verbatim:
If the live poultry dealer does not deliver this disclosure document within the timeframe specified herein, or if this disclosure document contains any false or misleading statement or a material omission (including any discrepancy with other oral or written statements made in connection with the broiler growing arrangement), a violation of Federal and State law may have occurred. Violations of Federal and State laws may be determined to be unfair, unjustly discriminatory, or deceptive and unlawful under the Packers and Stockyards Act, as amended. You may file a complaint at farmerfairness.gov or call 1-833-DIAL-PSD (1-833-342-5773) if you suspect a violation of the Packers and Stockyards Act or any other Federal law governing fair and competitive marketing, including contract growing, of livestock and poultry. Additional information on rights and responsibilities under the Packers and Stockyards Act may be found at www.ams.usda.gov.
As described immediately below, integrators must obtain a grower’s signature on this page or, if that is not possible, document delivery of the Disclosure Document.
b. Receipt by Growers
The integrator must obtain the dated signature of the broiler grower or prospective broiler grower on the above-mentioned signature page. AMS views this as evidence of receipt by the grower, so best practice would appear to be to obtain a signature upon delivery. If the integrator is unable to obtain the grower’s signature, the integrator must obtain alternative documentation to demonstrate that the Disclosure Document was delivered and that the integrator used best efforts to obtain a signature.
AMS explains in the preamble that it expects integrators to be in regular contact with growers throughout the contract negotiation process and that the agency anticipates it will be “a rare circumstance requiring exceptional justification” for an integrator to not be able to obtain a grower signature. But if an integrator is unable to obtain a signature, AMS suggests that appropriate alternative documentation could include proof of delivery and statements or affidavits supporting the communication and the grower’s refusal to sign or unavailability to sign.
The integrator must provide a copy of the signed signature page or alternative documentation to the grower, and the integrator must maintain a copy in its records for 3 years following expiration, termination, or non-renewal of the broiler growing arrangement.
c. Presentation of Disclosures and Translations
The information in the Disclosure Document must be presented in a “clear, concise, and understandable manner for growers.” AMS does not further describe what would render a disclosure unclear. AMS has developed instructions and a template in Form PSD 6100, which will be available online and which contains further guidance on how AMS believes information should be presented and how certain calculations should be performed. Form PSD 6100 includes a template Disclosure Document that companies may use if they wish.
The Transparency Rule requires that live poultry dealers make “reasonable efforts” to ensure that broiler growers are aware of their right to translation assistance and to assist growers in translating Disclosure Documents in advance of the delivery timeframes described further below. This in practice may require providing additional materials or providing Disclosure Documents earlier for certain farmers. AMS describes reasonable efforts as including steps such as providing contact information for professional translation services, trade associations with translation resources, community groups, or other persons in the area who may provide translation services. Integrators are not required to provide translated contracts, although in the preamble AMS notes they are “strongly encouraged” to do so. Integrators may not prohibit a broiler grower from sharing the Disclosure Document for purposes of translation.
d. Small Dealer Disclosures
Small live poultry dealer are subject to fewer disclosure requirements. AMS considers a live poultry dealer to be small if the dealer, together with all companies controlled by or under common control with the dealer, slaughters fewer than 2 million live pounds of broilers weekly (104 million pounds annually). Small live poultry dealers have to provide a Disclosure Document only when changing housing requirements or entering into a contract that will require new or additional capital investments. They are not required to provide a Disclosure Document if offering, renewing, revising, or replacing a contract that does not require a capital investment.
III. Governance Framework
The Transparency Rule requires that broiler dealers implement a governance framework that is “reasonably designed” to (i) audit the accuracy and completeness of the disclosures required in the Disclosure Document; and (ii) ensure compliance with all PSA requirements. This includes auditing the accuracy of any grower variable costs data maintained by the integrator as well as the accuracy of the explanations and assumptions underlying any forward-looking financial projections.
The “principal executive officer”, which AMS appears to view as the CEO or a similar executive, is required to certify in the Disclosure Document that the dealer has “established, maintains, and enforces the governance framework” and that, based on the officer’s knowledge, the Disclosure Document does not contain any untrue statement of a material fact or material omission that would render it misleading.
AMS explains that that the company official is required to certify that an appropriate governance framework is in place and was used to develop the disclosures, not necessarily that the disclosures themselves are accurate. AMS also contemplates that a senior official such as a CEO may rely on statements and oversight work by officials reporting into the official.
IV. Contract Terms – Minimum Placements
Although positioned as a disclosure rule, the Transparency Rule requires that broiler production contracts specify two minimums:
These minimums have to be repeated in the Disclosure Document, as described above.
In the preamble, AMS explains that the rule does not prevent integrators from setting guaranteed minimums below projected placement levels. AMS goes so far as to note that “should dealers wish to indicate that the guaranteed value is zero, this rule would not prohibit such a disclosure, provided that such disclosure is accurate and not misleading.”
AMS does not clearly explain how it views these required provisions as applying to contracts already in effect as of the effective date. The final rule presents these requirements by requiring they be included “in the true written copy of the broiler growing arrangement,” which must be provided at contract offer, renewal, revision, or replacement. It is therefore possible that AMS intends for this provision to apply only to contracts as they are presented for renewal, but AMS is silent on this in the lengthy discussion of the final rule.
V. Right to Discuss Contract Terms
Under the Transparency Rule, an integrator may not permit a poultry grower or a prospective poultry grower from discussing either the terms of the poultry growing arrangement or the Disclosure Document with the following parties:
A “business associate” is a defined as a person not employed by the grower but with whom the grower has a valid reason for consulting.
VI. Poultry Grower Ranking System Disclosures
In addition to the requirements described above, which apply to all broiler contracting, the Transparency Rule applies additional disclosure requirements to broiler integrators using ranking systems to compensate broiler growers, such as tournament systems.
The final rule defines a “poultry grower ranking system” as “a system where the contract between the live poultry dealer and the poultry grower provides for payment to the poultry grower based upon a grouping, ranking, or comparison of poultry growers delivering poultry during a specified period.”
When operating a poultry grower ranking system, the integrator must provide specific disclosures at placement and again at settlement.
Placement Disclosures
Within 24 hours after placement, the integrator must provide the broiler grower the following information:
Settlement Disclosures
At settlement, the Transparency Rule requires integrators to provide the below disclosures for all broiler growers in the ranking group. The integrator is neither required to nor prohibited from listing the actual names of the other growers in the ranking group.
These disclosures must be provided to each grower in the ranking group, and they must include information for all growers ranked in the group.
VII. When The Various Disclosures Must Be Provided
The Transparency Rule requires that the various new disclosures, as well as other documents, must be provided under the following situations and within certain timeframes:
Situation |
Disclosures to Provide |
When Disclosures Must Be Provided |
Renewing, revising, replacing, or offering a new broiler growing arrangement that will not require additional capital investments
|
|
At least 14 calendar days before the integrator executes the growing arrangement (the grower may waive up to 7 calendar days, but not more)
|
Offering a new broiler growing arrangement that will require additional capital investments
|
|
“Simultaneously” with the housing specifications
|
Offering or imposing modifications to housing specifications that could reasonably require additional capital investments2
|
|
“Simultaneously” with the housing specifications |
Placement of a flock under a poultry grower ranking system
|
|
Within 24 hours of placement
|
Settlement for a flock under a poultry grower ranking system
|
|
At settlement
|
VIII. Effective Date
The Transparency Rule is scheduled to take February 12, 2024. AMS specifically rejected comments recommending that all planned PSA rulemakings be given a uniform effective date. AMS provides little information on its planned approach to phasing in enforcement, although AMS noted that in “most circumstances, and as would expected to be the case in the enforcement of good faith compliance with this final rule, AMS initially delivers a Notice of Violation that provides the live poultry dealer with the opportunity to engage with AMS around the nature of violation and take compliance steps necessary to cure the violation before formal remedial actions are commenced.”
Next steps
The Transparency Rule imparts significant disclosure and oversight obligations on broiler integrators and provides a very short period of time to put into place the necessary compliance systems. Broiler integrators should begin preparing for its implementation immediately. We will continue to monitor PSA rulemaking developments. Please do not hesitate to contact us if you have any questions.
Authored by Brian D. Eyink and Connie Potter.