Joyce Zheng (Shanghai IP Agency) | Beijing | Hogan Lovells

Joyce Zheng (Shanghai IP Agency)

Senior Associate Intellectual Property, Media, and Technology


Chinese, English

Zheng Joyce

Joyce Zheng (Shanghai IP Agency)
Zheng Joyce
  • Overview
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Joyce Zheng is an associate in our Beijing office. She handles contentious and non-contentious intellectual property matters, focusing on trademark and copyright prosecution and enforcement matters.

She is experienced in advising international clients in a wide range of industries on trademark prosecution and brand protection strategies, which include new trademark applications, oppositions, cancellations, invalidations, licensing, enforcing intellectual property rights in China, and other IP-related matters.

Prior to joining Hogan Lovells in 2011, she worked for a top-ranked Chinese law firm for more than four years.

Representative experience

Acting for one of the world's largest US construction industry company for various brands by  filing applications, oppositions, cancellations and various trademark prosecution procedures.

Acting for a famous global integrated business enterprise with headquarters in Japan in various trademark opposition cases and obtaining well-known mark protection.
Acting for a famous Japanese consumer electronics company by filing applications, licence recordal, oppositions, cancellations and various trademark prosecution procedures.

Acting for a famous Italian apparel company in defending its trademarks by filing cancellations, filing reviews on opposition against hijacking mark and up to Beijing High Court, conducting investigation and filing domain name dispute and various IP related measures.

Acting for various foreign companies in dealing with cancellations and acquiring registrations for their own trademarks.

Acting for various domestic companies in dealing with trademark applications in China as well as in neighbouring countries and regions.


  • Juris Master, Chinese Academy of Social Sciences
Bar admissions and qualifications
  • People's Republic of China