Denny Sun (Shanghai IP Agency) | Beijing | Hogan Lovells

Denny Sun (Shanghai IP Agency)

Senior Associate Intellectual Property, Media, and Technology


English, Chinese

Sun Denny

Denny Sun (Shanghai IP Agency)
Sun Denny
  • Overview
  • Experience
  • Credentials
  • Insights and events

Denny Sun handles contentious and non-contentious intellectual property matters in the PRC, focusing in particular on trademark matters. He is experienced in advising on trademark strategies and managing trademark portfolios for prestigious clients in a wide range of industries, from consumption products to industrial products and services. Denny was admitted as a trademark attorney in 1998 and qualified through bar examination in 2002. Before joining Hogan Lovells, he worked for several IP law firms. In addition, he provided the PRC trademark-related content for an IPR handbook published by HKTDC subsequent to the commissions of 2005 and 2008, respectively.

Representative experience

Recorded IPR in General Administration of Customs (GAC) and enforcing IPR through local customs on behalf of a US apparel company etc.


  • LL.M., University of International Business & Economics, 2006
  • Bachelor of Economics, Huazhong University of Science & Technology, 1996