Eugene Low | Hong Kong | Hogan Lovells

Eugene Low

Partner Intellectual Property, Media, and Technology


English, Cantonese, Mandarin

Low Eugene

Eugene Low
Low Eugene
  • Overview
  • Experience
  • Credentials
  • Articles
Quotation mark

"Eugene is smart, highly efficient and very approachable - he is able to quickly grasp issues and offer very commercial and pragmatic recommendations, at very good value for money. I will not hesitate in recommending Eugene for IP-related work."

Chambers Greater China Region 2023

Eugene doesn't like sitting on things. He doesn't like sitting on the fence either. Eugene takes pride in delivering prompt, clear and pragmatic advice to clients.

Eugene leads our IPMT practice in Hong Kong. Eugene is also a key member of our China and Vietnam IPMT teams. Eugene co-leads the esports and video gaming practice at Hogan Lovells.

Eugene's practice covers a wide range of contentious and advisory work, with a particular focus on intellectual property and data privacy matters. Eugene handles litigation and regulatory investigations. His experience includes advising on some high-stake litigation and data breach incidents. Eugene also advises clients on how best to register, enforce and commercialise their intellectual property.

Eugene is appointed a domain name panelist by various arbitral institutions. He is also a notary public and an accredited mediator.

Given his diverse practice, Eugene has assisted clients in many industry sectors including technology, education, food & beverages, retail, luxury brands, financial institutions, sports, esports, gaming and entertainment.

Quotation mark

“What is special about his service is that I can safely entrust our trademark strategy to him, assured that he will come up with clear, practical and commercially sound advice while taking our company budget into account. On top of that, he is always quick to respond.”

World Trademark Review 1000 2020

Representative experience

Advised a major gaming software company in several successful arbitrations involving licensing and royalty disputes.

Advised various statutory bodies in Hong Kong on dispute-related work (e.g. regulatory investigations, contractual claims, judicial review) and matters involving IP and data privacy.

Advised on IP enforcement strategies in Greater China against trade mark and domain name squatters.

Represented Tencent in high-profile domain name dispute cases, including the successful recovery of (WeChat in Chinese).

Advised in a copyright and encryption-circumvention litigation case in Hong Kong (with Mareva injunctions against the defendants). 

Advised on data privacy matters, including data audits, compliance training, policy drafting, complaint handling and data breach handling. 

Advised on multi-jurisdictional IP registration strategies, including 3D trade marks, designs and copyright.

Advised gaming industry clients in IP enforcement, anti-counterfeiting, trade marks protection, data privacy, content compliance, e-commerce and contractual matters.

Acted for telecom clients in lawsuits concerning the recovery of unlawfully-charged licence fees.

Advised on the handling of a headline data breach incident.

Advised on regulatory investigations under Trade Descriptions Ordinance, Personal Data (Privacy) Ordinance, Ombudsman Ordinance, Competition Ordinance.


  • LL.B., The London School of Economics
  • P.C.LL., The University of Hong Kong, Distinction
Bar admissions and qualifications
  • Hong Kong
  • Notary Public, Hong Kong Society of Notaries
  • Panelist, Hong Kong International Arbitration Centre
  • Panelist, Asian Domain Name Dispute Resolution Centre
  • Panelist, China International Economic and Trade Arbitration Centre
  • Panelist, The Forum
  • Panelist, Asian International Arbitration Centre
  • Accredited Mediator, Hong Kong International Arbitration Centre



Leading individual for Intellectual Property (China)

Chambers Greater China Region

Leading individual for Intellectual Property (China)

Chambers Asia-Pacific

Leading individual for Intellectual Property (Hong Kong)

The Legal 500 Asia-Pacific

Leading individual for enforcement and litigation (Hong Kong)

WTR 1000

Leading individual for prosecution and strategy (Hong Kong)

WTR 1000

Leading individual for transactions (Hong Kong)

WTR 1000

Patent star

MIP IP Stars

Trade mark star

MIP IP Stars

Individual Bronze Award, Pro Bono and Community Service Awards

The Law Society of Hong Kong

Leading Trademarks Lawyer

Who’s Who Legal

Leading Sports & Gaming Lawyer

Who’s Who Legal