Your brand and the world – global opportunities, challenges and developments

We are in the digital age. The emerging technology and digitalization have brought numerous opportunities, changes, and challenges to our life, including the protection of our brands.

We are delighted to invite you to our 2-day webinar on Wednesday, 19 October 2022 and Thursday, 20 October 2022, where our multi-jurisdictional speakers from the Intellectual Property, Media and Technology (“IPMT”) team of Hogan Lovells and Hogan Lovells Fidelity will share their insights on the hot topics including the NFTs, and the main developments relating to your brands in the European Union ("EU") and China. We will cover the following topics:

Day 1 (Eugene Low, David Taylor, Joel Smith, PJ Kaur, Yuan Yan)

  • Domain name 2022 – 10 years from the opening of the Internet and new gTLDs – learning and looking forward to protecting your brand
  • Top 10 practical tips for negotiating commercial agreements involving brands
  • What we talk about when we talk about NFTs

Day 2  (Helen Xia, Dr. Burkhart Goebel, Anthonia Ghalamkarizadeh, Julia Peng)

  • EU-wide injunctions for trademarks with enhanced distinctiveness and with a reputation
  • What you need to know about EU Digital Services Act and how it impacts the enforcement
  • China – New trends and challenges of online IP enforcement

If you’d like to receive the materials and recording of this webinar, please contact Eileen Mak at

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