Grace Guo (Shanghai IP Agency)

Grace Guo (Shanghai IP Agency)


Email [email protected]​

Phone +86 10 6582 9488

Fax +86 10 6582 9499

LanguagesEnglish, Mandarin

Practice groupIntellectual Property, Media, and Technology

“Clients love working with partner Helen Xia and counsel Grace Guo. Both of them are very responsive, and give practical and easily-understandable advice.”

The Legal 500 Asia-Pacific 2023

Grace Guo is a counsel in Hogan Lovells Intellectual Property, Media and Technology (IPMT) Practice Group who concentrates her practice on advising clients on various contentious and non-contentious matters covering trademark, copyright, domain name, design patent, trade secrets and unfair competition issues.

She has been working in the IP field for about 15 years focusing on cross-border IP matters.

On the contentious side, Grace has represented clients in PRC courts for administrative litigation for trademark prosecution and civil litigation for trademark infringement, design patent infringement and unfair competition cases. She also has a proven track record in designing comprehensive enforcement strategies against infringers including internet enforcement/takedowns, customs protection, trade fair IP protection, administrative raid actions and similar issues to protect the interests of clients.

On the non-contentious side, Grace provides trademark portfolio management advice, drafts and negotiates IP terms for commercial transactions and conducts IP due diligence for corporate projects. She also regularly advises on IP related regulatory issues regarding advertising, influencer endorsement, e-commerce, FDA and other administrative license related IP issues, corporation IP/trade secret policies, inventor remunerations and other legal and regulatory issues critical to the success of her clients.  

Grace is mindful of industry dynamics and is excellent at aligning legal options to new economic phenomena and exploring creative approaches to solve problems. She has business acumen when advising on legal actions, and understands the importance of delivering solutions when assessing potential legal risks.

Awards and recognitions


Rising Star, China
The Legal 500 Asia-Pacific

Education and admissions


LL.M., Boston University, 2010

Juris Master of Law, Peking University

Bar admissions and qualifications

People's Republic of China

Representative experience

Advising a world leading internet company on trademark enforceement matters, including negotiating with infringers, designing trademark and unfair competition litigation matters.

Advising a world leading electronics company for trademark and design enforcement matters in China, including internet takedown, admninistrative raids and civil litigation.

Advising various fashion brands on trademark prosecution and enforcement matters in China, especially actions against trademark hijackers.

Advising a Japan-headquartered cosmetics company on actions against copycats and passing off products in China; successfully raided infringers based on famous product packaging claims. *

Advising a U.S. co-sharing work space company on all their China trademark matters, including trademark portfolio management and trademark enforcement strategies. 

Advising a leading motorcycle manufacturer for customs protection matters in China, including defending customs seizure based on OEM non-infringement claims.

Advising a U.S. leading telecommunication company on patent matters, including auditing and prosecuting patent rights, conducting patent infringement analysis and patent invalidation actions.

Advising a Spanish pharmaceutical company in preparing and negotiating an exclusive drug license agreement and a sales agreement with the Chinese party.

Advising a few European and US companies for IP license/assignment/grant-back/service agreements between the companies and the joint venture companies set up in China


Advising a famous US studio for protection of IP rights on its cartoon character, which involves prosecuting 3D trademark rights and enforcement actions based on copyright and merchandising rights.

*Matter handled prior to joining Hogan Lovells.

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