Grace Guo (Shanghai IP Agency)

Grace Guo is a counsel in Hogan Lovells Intellectual Property, Media and Technology (IPMT) Practice Group who concentrates her practice on advising clients on various contentious and non-contentious matters covering trademark, copyright, domain name, design patent, trade secrets and unfair competition issues.

She has been working in the IP field for about 15 years focusing on cross-border IP matters.

On the contentious side, Grace has represented clients in PRC courts for administrative litigation for trademark prosecution and civil litigation for trademark infringement, design patent infringement and unfair competition cases. She also has a proven track record in designing comprehensive enforcement strategies against infringers including internet enforcement/takedowns, customs protection, trade fair IP protection, administrative raid actions and similar issues to protect the interests of clients.

On the non-contentious side, Grace provides trademark portfolio management advice, drafts and negotiates IP terms for commercial transactions and conducts IP due diligence for corporate projects. She also regularly advises on IP related regulatory issues regarding advertising, influencer endorsement, e-commerce, FDA and other administrative license related IP issues, corporation IP/trade secret policies, inventor remunerations and other legal and regulatory issues critical to the success of her clients.  

Grace is mindful of industry dynamics and is excellent at aligning legal options to new economic phenomena and exploring creative approaches to solve problems. She has business acumen when advising on legal actions, and understands the importance of delivering solutions when assessing potential legal risks.